Eden

Short description

The compact agricultural machinery sector is dominated by combustion-engine vehicles that are unsuitable for indoor environments, confined spaces, and increasingly stringent ESG regulations. Winegrowers, vegetable growers, and public green space managers operate with fleets of machinery that are obsolete, expensive, and impossible to certify as environmentally friendly. E:DEN responds with eBacco, the first 100% electric CMT (Compact Multi-Purpose Tractor): a single vehicle that replaces 4–6 traditional vertical machines, capable of operating indoors and outdoors, silent, with zero direct emissions, and featuring integrated ADAS and native on-board sensing. The distinguishing feature isn’t the hardware—it’s the data platform. Each eBacco collects agronomic and operational telemetry in the field, which feeds into Natura Cloud, the SaaS layer that generates certifiable ESG reports, enables predictive maintenance, and provides access to the carbon credit market. The competitive advantage is structural: after 2–3 growing seasons, the customer has accumulated an irreplaceable wealth of data on Natura Cloud, which optimizes their operations, saving them both time and money. The goal is to become the leading European platform for biodiversity and sustainability certification in compact agriculture.

Business & Revenue Model

• Primary target customer: mid-sized winegrowers, estates of 10–50 hectares in premium DOC/DOCG appellations (Bolgheri, Barolo, Chianti, Franciacorta)
• Customer demands: ESG certification without sacrificing operational efficiency
• Secondary customers: public entities subject to CAM requirements, contractors with medium-sized fleets
• Willingness to pay: eBacco reduces total costs over 3–5 years compared to traditional vehicle fleets
• Access to incentives: Agriculture 4.0 tax credit (40%)
• Added value: certifiable data essential for PSR tenders, premium retail chains, and CSRD regulations with zero effort
• Three-tier revenue model:
  • Hardware: eBacco sales with interchangeable accessories
  • SaaS Natura Cloud: Basic plan included with the vehicle, annual Professional plan
  • Data monetization: carbon credits and organic certifications (under development)
• Strategy: land & expand with a target of 30-40% conversion to the Professional plan within five years
• Production: fully outsourced (asset-light, scalable)
• Average hardware ticket: €8.5K
• Expected gross margin: 30-35%

Traction

• Awards: Finalist in Digithon 2025
• Awards: First place in the NBFC Upskilling Program 2025
• LOIs signed: Pellenc Italia (agricultural sector), Toyota Material Handling (logistics sector)
• Contracts in the final stages: leading manufacturers of specialized agricultural equipment (strengthening the accessories ecosystem)
• eBacco MVP: expected to be finalized in April 2026
• Natura Cloud MVP: expected to be finalized in June 2026
• Sales pipeline: actively being built
• Qualified leads: operators in the wine industry and green space management (development phase)

Roadmap and Development Plan

2026

• Priority: Complete the technical validation cycle
• Transform the prototype into a market-ready product
• Funding: First hardware series via a fundraising round
• Goal: First units ready for delivery by the end of the year
• Official launch of eBacco at EIMA 2026 (Bologna, November)

2027

• Focus: Growth
• Expanding the Italian customer base
• Launching the Professional plan on Natura Cloud
• First recurring SaaS subscriptions
• Building a select distribution network
• Sales target: 100–120 units sold

2028

• Phase: Business Expansion
• Development of a mix of professional and entry-level vehicles with a structured AI system
• Sales optimization and improvement of the regional support network
• Entry into new markets
• Sales target of between 350 and 400 vehicles

Funding need & use of funds

Fundraising target: €650,000 in SAFEs

Closing date: end of 2026

Use of funds:

• 40% R&D – Production of the first commercial hardware series
• 30% Software – Development of the Natura Cloud MVP
• 30% Marketing – Go-to-market activities, participation in EIMA International (Bologna, November 2026) as the official public launch

Key milestone: Production of the first commercial hardware series for market launch

Team & Cap Table

Cap table:

Team:

The team combines hard-tech industrial expertise gained in environments of the highest caliber with hands-on agronomic knowledge acquired in the field.

• Simone Barrella – CEO & Creative Director. Product design engineer with experience in standardization and process engineering gained at Azimut|Benetti. Background as a designer and R&D consultant for industrial and manufacturing companies.
• Davide Grassi – COO & Technical Director. Project Manager of the harness division for the IRIDE satellite constellation. Experience as a Design Engineer at Ferrari F1 and as a System Engineer on the AVIO VV23, COSMO, and GALILEO programs for ASI and ESA.
• Gabriele Falaschi – Head of Mechanical Engineering. Leads mechanical development and prototyping. Expertise in FEM modeling and manufacturing processes.
• Pietro Barrella – Head of Agricultural Validation. Field winemaker for Poggio al Tesoro (Bolgheri DOC). Responsible for agronomic and phytosanitary plans, and coordination of operational teams.

ESOP – 5% (reserved for future key hires), following the capital increase

Social/environmental issue and impact

Problem: 

Agricultural mechanization and urban green space management still rely almost entirely on internal combustion engines, which generate three concrete and measurable problems: emissions, noise, and vibrations. Internal combustion engines account for approximately 4.2% of total emissions in the European agricultural sector; operational noise levels consistently exceed 85 dB(A), the threshold beyond which the risk of occupational hearing loss arises; vibrations transmitted to the operator exceed the limits set by Directive 2002/44/EC, and are linked to spinal disorders in 58% of workers exposed for over ten years.

Impact:

• Zero local emissions with an estimated savings of 2.8–4.5 metric tons of CO₂ equivalent per machine per year
• Noise levels below 68 dB(A)
• Vibrations below 0.35 m/s² RMS
• Elimination of three critical environmental and occupational safety issues
• Alignment with the objectives of the European Green Deal (55% emissions reduction by 2030)
• Compliance with CSRD and CAM regulations
• Directly enabling tool for compliance by agricultural businesses and public entities
• Reduced risk of occupational hearing loss
• Elimination of exposure to spinal disorders

Financial Structure (equity, debt, grant)

Equity:

• € 140K – LaGemma Venture (SAFE)
• Additional investors are in talks regarding an additional tranche

Debt:

• None

Grant:

• € 60K – Premi NBFC (lordi)
• Coming soon: Smart&Start Invitalia (with a grant component)
• Coming soon: STEP Innovation Call for Proposals (with a grant component)