SODAMORE

Sodamore is a startup that, from its name to its products, aims to spread a message of love for an authentic life through the production and distribution of non-alcoholic and dealcoholized beverages, with the goal of establishing itself as the only Italian player offering a complete portfolio of non-alcoholic and low-alcohol options.

Founded with the goal of redefining the pleasure of socializing through premium non-alcoholic beverages, the startup responds to a profound cultural shift: a growing number of consumers—especially Gen Z and Millennials—are choosing balanced, mindful, and healthy lifestyles without sacrificing taste or the drinking experience.

The brand is founded on a simple yet radical vision: you don’t need alcohol to experience authentic moments—love is enough. In a world perceived as “too much”—too fast, too connected, too noisy—Sodamore aims to bring authenticity, lightheartedness, and genuine connection back to the forefront.

Brand identity: a message that goes beyond the product

Sodamore is not just a line of beverages, but a values-driven concept.
The brand speaks a fresh, straightforward, and human language, focusing entirely on:

• a distinctive aesthetic;
• a community built on shared values;
• an invitation to “drink less, live more.”

The promise is to offer genuine experiences without alcohol, through natural products.

The proposal: a comprehensive selection of non-alcoholic and low-alcohol beverages

Sodamore launched its first product lines in 2025 and is developing a portfolio poised to become the most comprehensive in Italy in the non-alcoholic/low-alcohol segment.

Its product lineup includes: soft drinks, non-alcoholic beer, and dealcoholized wine. The brand is working to expand its range with: new dealcoholized wines, non-alcoholic bitters, non-alcoholic/low-alcohol spirits, and next-generation premium soft drinks.

The goal is to become the only Italian player with a comprehensive offering in the non-alcoholic/low-alcohol sector, capable of catering to all consumption occasions.

The Team That Makes the Difference

Sodamore is structured as a talent-driven company, where the brand’s strength stems from the credibility and expertise of the people involved.

Partners and Strategic Team

• Luca Argentero – Partner and Ambassador
  One of Italy’s best-known actors and entrepreneurs, he brings visibility, image, and authenticity to the brand, strengthening its value proposition and public recognition.
• Giovanni Rastrelli – Branding & Marketing
  Former CEO of EDIT Torino and Forbes Under 30 Europe (2019). Expert in innovative concepts in food & beverage.
• Francesca Argentero – Creative Director
  Founder of the agency INSIDE, specializing in design and marketing, with experience in international events.
• Emanuele Boero – Wine & Spirits Strategy
  Founder of EBW Consulting and Vinoland, he provides expertise in distribution, retail, and business development.
• Michele Corino – Product Expertise
  AIS sommelier and international wine expert, specializing in product quality and sensory analysis.

The corporate structure (Acqua Santa Srl – Benefit Corporation) ensures an ethical approach focused on well-being rather than just profit, with a strong emphasis on health and sustainability.

Vision and Ambition

Sodamore aims to become:

• the Italian benchmark for non-alcoholic and low-alcohol beverages,
• a lifestyle brand capable of building a community around its values,
• an international player in a rapidly expanding market.